Social medias such as Twitter, Facebook, Google+ are very good platforms to promote your website, because of the millions of users there. There may be tools to get you more followers, but the best way to achieve that is to make your contents readable.
The contents in your social media and website have to provide the visitors the answers to their questions, the solutions to their problems, information about the industry they care about, etc. Not only that, if you want more followers, you need to do better. If an article is good enough, your followers will not only click and read it, but also share it with friends, which may bring you more followers and website traffic. So making your contents in high quality is the key. But how? In fact, there are some kind of contents people like better.
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Provide solutions. Think about what keywords people will use when they are searching the solutions, provide the useful information and add hashtag wisely. You can use the phrases like “How to” “Where to” or “The ways to”, which are frequently used by people asking questions. Don’t add too many hashtags in one article, and make sure your contents are related to the keywords.
Participatory contents. Participatory contents will attract people, and increase visitor interaction. You can put small researches, interesting tests, or voting activities in your contents. If the contents are valuable or entertaining enough, people will share them without hesitation. Participating in discussions about hot events are also a good way to increase their exposure and get more followers.
Arresting contents. You have to do something to make your contents stand out in the dashboard or timeline. Too many texts produces visual fatigue. In the era of information explosion, people are generally lack of patience. You have to do something to grab people’s attention effectively. Insert some images properly to grab the dropping attention of the visitors, pay attention to the proportion of pictures and texts. If you have a lot of texts, organize them with forms, which are more intuitive and readable than paragraphs.
It is important to make your contents useful for visitors, they will have good impressions of your brand if they can always find the answers in your social media page or website. But in the same time, you have to focus on the presentation of the contents, and make your website more readable and worth to share.
